Judges
Entries for the DiMAS were judged by a panel of high-level, cross-platform industry experts including:
Caraline Brown, Founder Midnight - CHAIR
In 1995 Caraline Brown founded the UK’s first PR agency to specialise in digital media, Midnight Communications, with nothing but a £2K overdraft and a strong belief that the Internet would grow and flourish. Midnight has since then been a consistent top 150 UK PR consultancy performer. Along the way it has collected an array of industry awards including PR Week’s national Consultancy of the Year, Best International Campaign and CIPR PRIDE’s PR Agency of the Year – and runner up in 2006 and 2007. Caraline holds an MSc degree in Information Technology and is a Fellow of the Institute of Public Relations and a founder member of the Guild of Public Relations Practitioners. She has twice been named by PR Week as one of the most influential people in PR.

Peter Cowley, Managing Director of Digital Media - Endemol UK
As Managing Director of Digital Media for Endemol UK and Chief Executive of Victoria Real, Peter’s role is to develop and implement Endemol’s digital media strategy in the UK. Strategically, Endemol looks to exploit its TV brands on a multi-platform basis and fund its activities via broadcasters, advertisers or consumers. Increasingly Endemol is looking to develop entertainment products on new media platforms such as mobile, broadband and interactive TV. Previous to Endemol, Peter has worked in the media, marketing and advertising industries at Freeserve, Cable & Wireless, Videotron and Bartle Bogle Hegarty.

Michael Nutley, Editor-in-chief, New Media Age
Michael Nutley has been a business journalist for 23 years, covering a number of areas including software, telecommunications, construction and leisure. He took over as editor of New Media Age in July 2000, and was promoted to editor-in-chief last year. As editor-in-chief he maintains a strategic overview of the entire new media sector, from both a client and a service provider perspective. He’s also particularly interested in online advertising, the convergence of TV and the internet, and the transformative effect of interactive media on organisations.

Matt Locke, Commissioning Editor for Education and New Media, Channel 4
At Channel 4, Matt works with the Education team to commission online services that will deliver informal learning in innovative and exciting ways to teenage audiences. Before Channel 4, Matt was Head of Innovation for BBC New Media & Technology. He was responsible for developing and running research programmes within the BBC and with external partners, including developing academic and industry partnerships, and developing open innovation initiatives like BBC Backstage and BBC Labs. Before joining the BBC, Matt worked as a curator and writer, specialising in the social adoption of technology and the cultural impact of digital technology, and still continues to write regularly about these themes for journals, websites and his own site.

Kirk Woolford, Senior Lecturer in Media, University of Sussex
Prior to joining the University this year, Kirk had set up and directed web development and video games production companies in New York, London, and Amsterdam — working with partners including the Economist Group, BBC, Channel 4, FilmFour, Illuminations, Babel Media, and THQ to produce online education, and entertainment systems. As a student in Chicago he worked with Eastman Kodak, Adobe, and Quark to incorporate their new technologies, including the first version of Photoshop, into early desktop publishing studios. Between 1992 and 2005, Kirk held several research positions in Germany and the Netherlands as he moved between academy and industry. Kirk is a technical reviewer on the AHRC Peer Review College and has served as a program commitee member/reviewer/judge for SIGGRAPH, SIGMM, ISEA, DRHA, Digitale, and TeDance.

Martin Trickey, Multiplatform Commissioning Editor, BBC Vision
Martin started working in digital media as a producer of multiplayer online games back in 1999. He joined the BBC for his first stint in 2000 and worked on cross platform projects such as Test The Nation, Doctor Who and Celebdaq. He left in 2004 to join Teachers TV as the Director of Digital Services but has now returned to the Beeb as a Commissioning Executive in Entertainment and Comedy. He lives in Brighton.

Nick Underhill, Senior Policy Executive for New Media, PACT
Nick joined Pact in June 2007 and is responsible for devising, implementing and communicating business and policy development for Pact members. He works specifically with Pact’s Interactive Media Policy Group. Nick previously worked as Director of Wired Sussex, the new media support organisation based in Brighton, which supports over 1000 digital media companies, prior to this he founded and ran several successful new media businesses. Before digital, Nick worked in telecommunications working across Asia for NEC Japan and Matra-Marconi Space. Nick is a member the Skillset Interactive Media Skills Forum and the BBC FM&T External Advisory Group.

Phil Jones, Managing Director, Wired Sussex
Phil was Worldwide Managing Director of the Extreme Sports Channel for American media giant Liberty Global until 2007, launching it on over 200 cable and satellite platforms in over 55 countries and managing its innovative, multi-platform strategy. Prior to this he worked on the development of TV channels for Newscorp in Hong Kong and Mumbai, and worked closely with Bob Geldof, helping him to develop his international portfolio of media interests. Phil is now Managing Director of Wired Sussex.

Mark Walker, Project Manager, SCIP
Mark Walker is a project manager at Sussex Community Internet Project [SCIP], a not for profit organisation he helped set up in 1996. SCIP offers affordable training, technical support and web design to charities and community groups and Mark is an experienced trainer and consultant. He was the founder of the Brighton & Hove Web Awards, the forerunner of DiMAS that ran from 2001 to 2007 and is ICT Champion for south east England, promoting best practise to the voluntary sector across the region.
Specialist Judges
- Best Use of Animation: Frank Grimshaw, Editor of Imagine magazine
- Breakthrough Business: Mike Herd, Director, Sussex Innovation Centre
- Usability Award: Joanna Bawa, Editor, Usability News
- Strongest Community Award: Matt Weston, Instigator
- Farm Freelancer Award: Paul Silver, Brighton Farm
- gamesindustry.biz Best Games Studio Award: Phil Elliott, gamesindustry.biz
- Best in E-learning/training: Judith Good, Senior Lecturer, Informatics, University of Sussex


